Partnership, Concept, Campaign, Production, Strategy, Activation
Toyota and Scion are well-known for their support of emerging artists. Gabe Sanchez presented Toyota with a lomography-inspired photo contest centered on amateurs' spontaneous, fun photography. To honor urban photography and urban lifestyles. The competition's name was Shoot From The Hip. Three winners were chosen from among thousands of entries and had their photographs turned into wall murals in their hometowns.
Predating Instagram.
Duration: 90 days | Total Submissions: 7,498
