Partnership, Campaign, Activation, Production, Strategy
Gabe Sanchez conceptualized Kut From A Different Cloth (KFADC), which he then collaborated on with Toyota Scion and Hypebeast.com.
The KFADC contest challenged all fashion designers to use KFADC's apparel templates as the canvas for their most amazing designs.
Over the course of 90 Days, over 13,000 established and novice designers across the US submitted their designs for a chance to win $20,000 in cash. Close to 10 million people voted for their favorite designs.
The wrap-up event had 1300+ people who attended the picturesque Vibiana venue in downtown Los Angeles for the KFADC runway show that was presented by 3SA Media, Toyota Scion, and Hypebeast. The after-party continued through the early morning with guest DJs Jason Bentley (KCRW) and DJ MIA.
Duration: 90 days | Total Contest Submissions 13,893 | Votes 9.5 Million
