Concept, Partnership, Production, Strategy, Activation
Gabe Sanchez presented Toyota Scion with an 8-episode reality competition celebrating hackerspaces. The competition pits some of the country's most active and engaged Hackerspaces against one another in the hopes of transforming their tinkering into earth-shattering innovation.
The host will briefly introduce each crew in this video to lay out the challenge. Each crew received $3000 to complete their task.