Partnership, Campaign Concept and Strategy, App Design, Production, Administration
Honda commissioned Gabe Sanchez to engage young adults in order to introduce Honda's newest model the Honda Fit. Gabe built an integrated user-generated custom app that allowed amateurs to design a shoe. Strategic alliances with Reebok and Sole Collector aided in the promotion of the contest to the youth culture. The grand prize winner received three pairs of their design. The name of the contest was Sneaker Freak.
Duration: 90 days | Total Submissions: 2,384 | Apps downloads: 16,434 | Views 2.2 Million
