Headhunted by the initial investment group that formed FURY Offroad Tires to pioneer the lifestyle and marketing brand launch. The initial assignment included logo/badge design, first tire tread design, packaging, and overall brand strategy. Led the development and execution of high-impact marketing campaigns, as well as drove engagement in the brand's aggressive repositioning into new markets. Incubated comprehensive digital marketing strategies across multiple platforms, bolstering traditional media campaigns to raise brand awareness; managed and coordinated all marketing, advertising, trade shows, and promotional activities; SEO, websites, promotional materials, public relations, and internal communications content to meet the needs of marketing, sales, customers, and prospects.
Press Coverage
Sponsored Rigs / Product Placement
