Partnership, Campaign Concept and Strategy, Website Creative Direction, Production, Administration
The challenge given to Gabe Sanchez from Toyota / Scion was to reintroduce the idea of analog products and repurpose them in a digital space. He took the original challenge a step further using the content from the analog product and producing something offline from the digital component.
The name of the contest was 24 Clicks. An Artistic Scavenger Hunt that aspiring photographers controlled: contestants were given a disposable camera with 24 exposures to capture the meaning of 24 words. There were no limitations on how each contestant photographed their interpretation of the words. Our aim is true: to allow the most original mind the opportunity to dazzle the world with their ingenuity by completing a 24 clicks portfolio.
The contest took place in 2009–one year before the launch of Instagram.
Duration: 120 days | Cameras Submitted: 252 (total produced 400) | Views 2.4 Million
